21/09/2021

Use a video to promote your crowdfunding campaign

Enhance your project and give the visibility it deserves.

You have an idea in your mind, and you're ready to launch your project but like many young entrepreneurs before you, financial constraints stand in your way. After scraping the bottom of the barrel and realizing that your grandmother's pocket money won't be enough, you're looking for another solution.

In this case, crowdfunding will be your friend. It is a simple and effective solution that allows you to get your project off the ground.

Of course, simply launching crowdfunding will not be enough, you will have to accompany it with a video that will highlight your project to make it known and give a chance to crowdfunding.

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Use a video to promote your crowdfunding campaign

Crowdfunding or participatory financing is the financing of a project carried out with the help of contributions. It's generally done through Internet, so it seems clear that video will quickly become one of your main partners! Know that by using a video as the main media of your participatory financing campaign, you will increase your chances to make your project succeed by 50%.

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67% more chances of success

Projects with a video presentation are 67% more successful than projects without video support. The video will boost your company's communication, reassure your contributors and attract sympathy around your project. Of course, video will not only be helpful in your crowdfunding. It will also be very effective for your communication in general. Indeed, video is a very viral medium on social networks and can make you earn places in SEO.

We can conclude that videos used for crowd-funding campaigns are one of the best ways to spread emotions, motivate and give personality to your project and make it famous. Not making a video for your crowdfunding campaign would be like going to war armed with a catapult.

We tell you how to make your crowdfunding video

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Have a persuasive message

Get straight to the point! Avoid videos that are too long, longer than 2.5 minutes.

You have to convince! Write down what you want to say in advance, choosing your words carefully. Talk about your story, what inspired you to launch this project, why you consider your project worth supporting, or why you are the ideal person to carry it out.

Don't be afraid to show your face! People want to see who is behind the project and having a face in mind is more convincing. Show a sample of your product, your service, or your team's spirit.

Be original! Your message must be original and dynamic to engage your audience without losing interest. The video must be attractive and must clearly explain the project in a short time.

If you want more tips on what to say in your video, check out our Tips & Tricks.

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Choose the right place and equipment

It is important not to deliver a too common video at the risk of discrediting yourself. This is why it is essential to choose your place and your equipment.

Concerning the equipment, it will depend on your scenario, but you will need a smartphone, a tripod and a lapel microphone, but most importantly good ideas!

As for the location, choose a well-lit place with a setting that will give you an advantage. Also remember to choose a place where you won't have any background noise when you are speaking.

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Enhance your video with dynamic editing

A significant part of the professional aspect of your video will be during the editing process. This is where we set the style of your video by adding music, rhythm and originality. You can also add important information such as logo, contact information, keywords. Of course, editing also allows you to enhance the professionalism of your shots through color grading or sound mixing.

Post-production is therefore your asset !

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Optimize the potential of your video

You have a great video, but now you need it to be viewed by as many people as possible in order to succeed in your crowdfunding campaign. You will probably publish your video on the crowdfunding platform, but it might not be enough to reach your fundraising goals...

So, you will turn to the spreading of your video on social networks. You will see, there is a strong chance that it will be "crunched" when you publish it because the format of your video does not match the format of the network. Make sure you export in several formats to avoid this problem: square, horizontal, vertical to be able to publish on all social networks. With the option of the social networks pack (multi-format), Click and Rush takes care of this aspect.

Your video is now ready to be published on the different networks. That's good, but did you know that 85% of videos are viewed without sound on social networks? As a result, Internet users have no idea of the message you are conveying in your videos when they do not have subtitles.

Don't panic, Click and Rush offers a subtitle option that allows you to add subtitles to your video.


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Test before releasing

Before publishing your video, test the final version in a tight community of friends and family. Their eyes will be more impartial. Watch their first reactions, which will be the most impulsive. Above all, don't reject their comments, appreciate them and don't be afraid to make some changes.

After going through all these steps, your crowdfunding video is finally ready to be broadcast and travel the world. All that's left is to choose your crowdfunding platform carefully.

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Crowdfunding platforms

There are many crowdfunding platforms but here is a non-exhaustive list:

  • Ulule
  • Kiss Kiss Bank
  • Growthfunding
  • Kickstarter

Each platform has its own characteristics and its own counterparts. We advise you to visit the website of each of them to decide which platform is best suited to your project.


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