Create an event video
Whether it's a meeting, conference, seminar, awards ceremony, gala dinner, musical performance, the main goals of an event is to attract visitors. You can implement your marketing strategy, distribute flyers, post messages on various social media, send emails to your large membership list... However, you will only reach 50% of your total marketing potential if you don't include video in your strategy.
“ However, you will only reach 50% of your total marketing potential if you don't include video in your strategy. ”
An event video is usually a swinging factor that can get people to attend your next event. Sure, passing by word of mouth can help convince someone to attend. But a focused video puts the entire event into a realistic perspective of what that person can expect from.
More importantly, you also reach out to people who may not be able to attend the event. There is an important online audience that will watch your event video, learn from it if the inherent content is valuable, or share it via various social media platforms for its entertainment value.
Finally, filming your event builds brand awareness, gives you the opportunity to entertain current and potential customers, and can say much more than a social media post or a simple newsletter. Keep in mind that the quality and length of the video are two fundamental aspects to consider. Just because you made a video doesn't mean it's automatically beneficial, especially if it's blurry, of poor quality or too long.
As a conclusion, make sure you have a great, impactful video for your event to maximize your marketing strategy. Who knows, maybe it will go as viral as a TED talk...